Image this, you’re browsing through Twitter as you do, perhaps you’re searching through one of your favourite hashtags, when a certain Tweet catches your eye. This isn’t just the kind of Tweet you want to Favourite or Retweet, although you do that to, this is the kind of Tweet you want to see more of, so you head on over to the person’s profile. You like them, their bio sounds great, their Tweets are witty, informative, original, they’re exactly what you’re looking for so without any more hesitation you hit that follow button and feel great about connecting with someone new!
But then within minutes, maybe even seconds, something like this appears in your inbox:
Now this immediately makes me reconsider unfollowing you, no matter how good your content is and here are the reasons why.
1. If You’re Automating A Direct Message What Else Are You Automating?
Automating DM’s and scheduling Tweets suggests to me that you’re probably the sort of person who sits down for 5 – 10 minutes a day, (or worse, a week!) and schedules a shedload of Tweets in one go.
This might sound ok – minimum input and you look like you have a decent Twitter presence, right? But if you’re not actually there Tweeting for yourself, you’re missing out on tonnes of interactions.
The likelihood is you’re just on Twitter to throw out a few Tweets yourself; you don’t bother interacting with or replying to other people’s Tweets and you probably don’t respond to people’s Tweet’s at you in a timely manner. If this is the case, I don’t want to follow you and you’re probably not going to get very far on Twitter.
If I reply to one of your Tweets minutes after it’s posted and then don’t hear back from you for 3 days, I’m honestly not going to have a great opinion of you.
2. If You’re Automating Your Tweet You’re Not Going To Stay Relevant
Some of the best digital marketing campaigns have been spontaneous responses to current events.
Remember during the 2013 Superbowl when Oreo Tweeted this absolute gem?
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
Or how about all the drama with the iPhone6Plus came out? KitKat had a fantastic response:
And of course, when the Blue / Black dress was a thing, the Salvation Army came up with powerful and shocking Domestic Violence Campaign – a fantastic example of using real-time marketing to promote something that really matters:
If you’ve scheduled all your Tweets the week before and then logged off Twitter you’re not going to be in the loop when these big things happen!
3. It Tells Me You’re All About ‘ME’
That is… you.
What I mean to say is, look at what all those DM’s have in common – ‘Connect with ME’, ‘Look at MY website’, ‘Here’s what I tweet about’. Only one DM I got even asked about me and even then I doubted I’d even get a response if I replied:
Connecting with another person whether it’s to make friends or business contacts, or whether it’s in person or online, is all about sharing. You both need to get something out of this partnership.
If I’ve given up my time to read your content and make the first step towards connecting with you, the last thing I want is for you to shove yourself down my throat.
When I want to connect with people I don’t go up to any person I make eye contact with in the street and shout ‘HEY LOOK AT MY WEBSITE’ in their face and you shouldn’t be doing the Twitter equivalent. When I want to connect on Twitter I reply to people’s Tweets, I start a conversation, I Retweet their content and I add my own thoughts into the mix. It’s about understanding that each person has something to give and each person needs to get something in return.
What are your thoughts on Auto-Tweeting and scheduling Tweets? Love it or hate it, let me know in the comments! 🙂