5 Social Media Content Ideas for Businesses

Everyone knows businesses should be on social media but sometimes it’s difficult to know what to post – what are your fans going to like? What do they expect to see? And what is going to keep them coming back to your page? 1. Ask Engaging Questions Everyone loves talking about themselves and that goes […]

What Can We Learn About Consumer Behaviour From #LikeAGirl?

In a previous post, I wrote about the recent trend of Femvertising; using Feminist messages in advertisements to help sell your products. Dove have done it, Pantene have done it and even Always have done it. Always’ recent #LikeAGirl campaign took a brand and a product that no one would usually talk about and created […]

TV Can Influence Dual-Screeners’ Shopping Choices

Yesterday EConsultancy reported that due to the increase in dual-screeners, more and more online purchases are being influenced by on-air TV shows. What Even Is Dual-Screening? Well it’s pretty simple and it’s a trend which has increased crazy amounts over the last couple of years. As mobile and handheld devices have become increasingly popular, the […]

An Introduction To Femvertising: The Latest Advertising Trend

What is Femvertising? Many argue that since 2008 a fourth wave of Feminism has been developing; it’s about connecting people through technology and promoting gender equality as well as raising awareness of issues relating to gender fluidity, sexuality and transsexuality. Feminist messages have become increasingly prevalent through technology and social media, so it is no surprise that […]

Tracking Your Social Media Success: An Intro

Unlike a lot of aspects of your business, measuring the success of your social media campaigns and marketing strategies can be tough. It’s not just as simple as ‘how many of X product did we sell on this day?’ or ‘how many people used this discount code?’ Social media can be free or you can […]

The Weaknesses of Social Media for Service Recovery

While recognising the advantages of using social media for service recovery is essential, it’s weaknesses should also be taken into consideration and it should not be considered the perfect approach for every business. Keep It Private Back in 2015, Nitescu looked at how banks can use social media for service marketing towards their customers. However […]

Using Social Media For Service Recovery

Consumers Want To Be Heard Back in 2012 a study found that 36% of people had used social media to contact a big company (Wallis, 2014), while it doesn’t tell us what they were contacting them about (a complaint, a compliment, a question or a suggestion, for example) it does tell us that customers want […]