5 Social Media Content Ideas for Businesses

Everyone knows businesses should be on social media but sometimes it’s difficult to know what to post – what are your fans going to like? What do they expect to see? And what is going to keep them coming back to your page? 1. Ask Engaging Questions Everyone loves talking about themselves and that goes […]

The Rise of the Digital Workplace

The way we approach the workplace is changing; employers and employees have new needs and new technology creates new opportunities. As a result, more organisations are shifting towards increasingly flexible work schedules and behaviour and a big part of this involves a shift from traditional physical offices to utilising digital workplaces. Digital workplaces have been […]

What Can We Learn About Consumer Behaviour From #LikeAGirl?

In a previous post, I wrote about the recent trend of Femvertising; using Feminist messages in advertisements to help sell your products. Dove have done it, Pantene have done it and even Always have done it. Always’ recent #LikeAGirl campaign took a brand and a product that no one would usually talk about and created […]

TV Can Influence Dual-Screeners’ Shopping Choices

Yesterday EConsultancy reported that due to the increase in dual-screeners, more and more online purchases are being influenced by on-air TV shows. What Even Is Dual-Screening? Well it’s pretty simple and it’s a trend which has increased crazy amounts over the last couple of years. As mobile and handheld devices have become increasingly popular, the […]